Entries by Anna

Design Speak: Press Check

I realize that sometimes it seems like graphic designers (and printers) have their own language. I’ve started the Design Speak series here on my blog so I can help clarify some of these terms you may hear, but not totally understand.  Has your printer ever asked you if you want to do a press check? […]

Why You Should Care about your Lead Magnet Design

These days, so many marketers or entrepreneurs offer a lead magnet to gather information on perspective customers. Often, it will be a downloadable PDF in exchange for a name and email address. Maybe an eBook, a checklist, or a case study. It helps you in future marketing efforts because then you’ve got some information on […]

Design Speak: Hi Res and Low Res

I realize that sometimes it seems like graphic designers (and printers) have their own language. I’ve started the Design Speak series here on my blog so I can help clarify some of these terms you may hear, but not totally understand.  The terms hi res and low res are used to describe photos, but admittedly […]

Design Speak: Pantone colors

I realize that sometimes it seems like graphic designers (and printers) have their own language. I’ve started the Design Speak series here on my blog so I can help clarify some of these terms you may hear, but not totally understand. Pantone started out as a printing company in the 1950s, and nowadays when you […]

Design Speak: Kerning and Leading

I realize that sometimes it seems like graphic designers (and printers) have their own language. I’ve started the Design Speak series here on my blog so I can help clarify some of these terms you may hear, but not totally understand.  Today we are talking about: Kerning and Leading. Kerning is the space between individual […]

Design Speak: Type as Outlines

I realize that sometimes it seems like graphic designers (and printers) have their own language. I’ve started the Design Speak series here on my blog so I can help clarify some of these terms you may hear, but not totally understand.  Today we’re talking about a phrase designers and printers might say from time to […]

Design Speak: Serif and Sans Serif

I realize that sometimes it seems like graphic designers (and printers) have their own language. I’ve started the Design Speak series here on my blog so I can help clarify some of these terms you may hear, but not totally understand. Basically, serif fonts have serifs. Sans serif fonts don’t have serifs. But you might […]

Vector vs. Raster: What is the difference?

Not too long ago I had a client ask me how to tell the difference between vector and raster files. She’d heard the terms plenty of times, but didn’t actually know what it meant. So in case you’ve been wondering too, here is the scoop: A raster file is made up of pixels – hopefully […]

JTT isn’t dead. And neither is print.

The other day, I saw a story about how Jonathan Taylor Thomas is over 30. I saw his name and thought to myself, oh yeah, I remember that guy. So, he isn’t dead…. but no one is talking about him anymore. You’ve probably heard someone say print is dead. But guys, it isn’t. Print is […]

Yes, Design Matters.

Yes, design matters. To start, well-designed branding communicates professionalism and credibility before you even say ANYTHING. Why put yourself behind the gun before you even open your mouth? Once you’ve got the attention of your audience, design can keep your customer engaged for longer. If your company brochure or sales presentation is just lots of […]